Entertainment and Technology consulting for a variety of clients including: AfricaTen LLC, AAPM&R Association, Impact Mobile Inc, Lipstich Media, and House of Blues. Founder of "Muzine" interactive magazine iOS application for iPad which launched in 2011 and hit #1 in the iTunes App store.
Responsible for establishing sales and marketing strategy designed to leverage this Canadian technology start-up's product platform within the Entertainment community. Developed, negotiated and closed new business deals as well as partnerships and corporate alliances. Instrumental in shaping applications for new mobile ticketing product platform and oversaw product launch. Consulted with clients to create custom mobile/digital promotions which fit into their larger marketing and revenue objectives. Established West Coast sales and account management presence, expanding the footprint in the US market. - Successfully contracted 80 major venues and 120 syndicated radio stations. - Signed mobile communications deals for National Touring artists including Biance and Gwen Stefani.
Oversaw an account management team which executed national corporate partner agreements across both divisions of HOB and with 3rd party venues. Negotiated sponsorship agreements with Fortune 500 Brands and Talent. Created national marketing alliances and contracted critical vendors to support regional venue revenue objectives. Produced over 20 brand customized live music tours leveraging sponsorship dollars to underwrite talent and promotion costs. Oversaw marketing efforts for co-productions. Originated new media initiatives for the company including an artist development program, audio podcast series, a user generated content forum, and adoption of cutting edge mobile technologies. Developed strategic music programs for corporate partners including McDonalds, Coors, Sirius, Microsoft, Sony Playstation, Honda, State Farm, Visa, Citibank, and Motorola. - Managed an $11 Million annual partnership portfolio with direct P&L accountability.
Responsible for various aspects of project development and promotion for national live entertainment Tours. Constructed financial projection models for Arena and Theatre level ventures. Developed new business concepts, generated written proposals, and submitted formal offers. Booked and produced individual one-off events. Led the creation of marketing campaigns and oversaw national and local advertising budgets. Negotiated and managed cross-promotional deals with major media partners. Communicated daily with Agents, Managers, Partners and staff. Artists include Eagles, Don Henley, Dixie Chicks, and Mariah Carey. - As influential member of core senior staff, contributed to rapid growth of company from its inception to the eventual acquisition by its current parent company. - Assisted with the integration and operational reform of business acquisitions.
Specialized in the creation of nationally touring branded entertainment and event marketing properties. Contributed as leading member of creative team that developed promotional concepts and designs then presented proposals to clients. Responsible for the overall quality of execution for multiple simultaneous programs. Managed client communication, project timelines, operational budgets, and negotiated vendor agreements. Hired, trained and supervised in-house staff and external touring production crews.
Member of special events team which developed and executed unique large scale corporate, civic and charitable events across the United States. Performed as Promoter Representative to touring acts for club, theatre, and arena shows. Assisted Talent Buyers in selecting and negotiating with talent. Handled advance and on-site technical production of local concerts and events.
Responsible for expanding the GRAMMY brand image and audience reach while driving revenue growth for the Recording Academy and its associated charitable arms: MusiCares and the GRAMMY Foundation. Celebrating Music is the essence of who we are. Interested in developing creative marketing and promotional initiatives with major brands and technology partners.
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